We plan to develop our market share by improving our

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We plan to develop our market share by: Improving our marketing and advertising Continually improving the quality of service given to clients Maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly Continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making Targeting identified growth markets with planned, market appropriate campaigns employing a variety of promotional strategies and advertising mediums Offering attractive fee structures to our clients Continually improving the skills, knowledge and effectiveness of Boutique Build Australia through our commitment to training and development Regularly reviewing the effectiveness of all our operations and making improvements when and where necessary AEC Consulting Pty Ltd The One International College Suite 2C, Level 1, 1C Grand Ave, Camellia NSW 2142 P: 1800-THE-ONE (843-663) E: [email protected] Version: v1.0/February 2019 RTO No. 22270 CRICOS Provider No. 03091A Page 6 of 11 BSBADV602 Develop an advertising campaign
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Risk Management The following section identifies the associated risks in pursuit of our strategic objectives and how we will deal with them. Strategic Objectives 1. To be well led, high performing, profitable and accountable 2. Build high quality residents to meet customer needs and aspirations 3. Continue building deeper customer relationships 4. Attract, engage and develop the best staff Risk Australian government changing policy in relation to industry Accepting policy change will be a constant factor to manage An understanding of this should be instilled in all staff Develop ability to foresee and react quickly to change Maintain effective communication channels with stakeholders Diversification of source markets Develop product range Related to Strategic Objectives: All Risk Significant drop in cash flow Identify operating costs as per future plans and past performance Identify available finance available Efficient invoicing and debt recovery Accurate income projections Close monitoring of expenditure Arrange overdraft facilities Scenario planning Related to Strategic Objectives: All Risk Failure to recruit planned number of clients High quality delivery of all services Swift reaction to feedback Skilled motivated staff Attractive fee structures Effective market research Monitor performance Take early corrective action if not meeting targets/ expectations Maintaining effective relationships with clients Maintaining effective communication channels with all stakeholders Related to Strategic Objectives: All AEC Consulting Pty Ltd The One International College Suite 2C, Level 1, 1C Grand Ave, Camellia NSW 2142 P: 1800-THE-ONE (843-663) E: [email protected] Version: v1.0/February 2019 RTO No. 22270 CRICOS Provider No. 03091A Page 7 of 11 BSBADV602 Develop an advertising campaign
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Risk The world recession and the domino effect Diversification of target market Target markets with strong growth forecasted Monitor the economic trends
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  • Fall '15
  • Marketing, RTO, AEC Consulting Pty Ltd, One International College

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