Although rbw was successful in achieving securing

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Although, RBW was successful in achieving securing attention in media and public, but it could not maintain its consistency due to lack of proper implementation in operational mix and production process in terms of quality and customer’s requirement. This can be justified through not receiving any satisfying appeal towards the burger range which was a significant revenue generating product for RBW. Operations strategies play a very important role in achieving organizational goals. These should make after a comprehensive marketing analysis according to capabilities and resources of an organization which Naz and other promoters failed to implement. They hired a friend of theirs to operate and manage the store who was a total novice and don’t had any prior experience to run food outlet which eventually changed after the recommendations of consultant but it was quite late. To run a progressive food chain, there should be involvement of skilled and trained personnel in the production line in restaurant kitchens/production area. The production line of RBW failed to maximize efficiency and to utilise the capacity effectively. They were not able to fulfil the orders of the customers timely due to lack of time management.
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