Recopilación+First+Prueba+2015

Nike has contracted with more than 700 manufacturing

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Nike has contracted with more than 700 manufacturing shops around the world and has offices located in 45 countries outside the United States. Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia. Nike is hesitant to disclose information about the suppliers it works with. However, due to harsh criticism from some organizations like CorpWatch, about the working conditions and infant workers in these plants, Nike has recently disclosed information about its contract factories in its Corporate Governance Report. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. In addition to manufacturing sportswear and equipment, the company operates in the US retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of ‘Just do it’ and the ‘Swoosh’ logo. Different markets favor different athletes. In China, for example, Nike sponsors Kobe Bryant, the NBA basketball star, who – believe it or not- is far more popular in China than in the U.S., hosting his own reality show and making an annual cross country fan tour. Sponsoring him gives Nike cachet with the burgeoning Chinese middle - class consumers new to the brand. The early years Nike, originally known as "Blue Ribbon Sports", was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964 and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek Νίκη ), the Greek goddess of victory. The company initially operated as a distributor for Japanese shoe maker ASICS, making most sales at track meets out of Knight's automobile. The company's profits grew quickly, and in 1967, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and ASICS was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed ‘Swoosh’ by Carolyn Davidson . The ‘Swoosh’ was first used by Nike in June 1971. The company's first self-designed product was based on Bowerman's "waffle" design. After the University of Oregon resurfaced the track at Hayward Field, Bowerman began experimenting 31
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with different potential outsoles that would grip the new urethane track more effectively. His efforts were rewarded one Sunday morning when he poured liquid urethane into his wife's waffle iron. Bowerman developed and refined the so-called 'waffle' sole which would evolve into the now-iconic Waffle Trainer in 1974. By 1980, Nike had reached a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first
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  • Fall '13
  • ACCOR, average level, Question No

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