A comparison of different sites shows that the very

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A comparison of different sites shows that the very samestory can be reported in very different ways. Some are sodifferent that one would think these were covering differentevents (see <>).Newspaper editors and those who prepare stories for radioand television broadcasts are very careful to craft the news tofit their own perspectives (see<>). Sources such asCNN, CNBC, MSNBC provide a particular slant on thenews: one which favors an agenda which is pretty far to theleft on social, economic, and political issues. FOX includessome materials with the same slant as well as those with amore right leaning slant on the same kinds of issues.Indicating that because a particular story is from a particularmedia source, thereforeit is credible and trustworthy isfaulty logic! One must investigate the details of theparticular story and verify them from independent sources.These independent sources must be genuinelyindependent, and not merely the expression of the media
meta-narrative, where the same stories are reported usingthe exact same catchphrases, or from the same originalsource (AP), and so on.Often what we find is that there isNO independent verification of the material availableanywhere.Numerous studies have now thoroughly documented clearmedia bias. The political and social bias is far left. Forexample, consider the next to last presidential election:5An analysis of federal records shows that the amount ofmoney journalists contributed so far this election cyclefavors Democrats by a 15:1 ratio over Republicans, with$225,563 going to Democrats, only $16,298 to Republicans.Two-hundred thirty-five journalists donated to Democrats,just 20 gave to Republicans — amargingreater than 10-to-1. An even greater disparity, 20-to-1, exists between thenumber of journalists who donated to Barack Obama andJohn McCain.Searches for other newsroom categories (reporters,correspondents, news editors, anchors, newspaper editorsand publishers) produces 311 donors to Democrats to 30donors to Republicans, a ratio of just over 10-to-1. Interms of money, $279,266 went to Dems, $20,709 toRepublicans, a 14-to-1 ratio.News bias can be detected by asking the following questions:Who is the author, who is the sponsor, and what conflicts existbetween their self-interest and the public interest?5<>.
What is the purposeof the article--to inform, to capture ourattention for advertisers, to see us goods or services, to promote?Which groups affected by the issue or event reported arerepresented among the sources quoted, and which are missing?What evidence is offered for fact-claims?

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Term
Fall
Professor
Victoria Brown
Tags
Mass Media, Propaganda, Freakonomics, Concentration of media ownership

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