Haagen Dasz The Haagen-Dazs was differs from other companies. Haagen-Dazs are more focused on the pleasure of customer when they eating ice cream which is made from premium and purest ingredients. Therefore, the company becomes a “super-premium” brand because the product is only made from natural and purest ingredients without any unnatural colourings, stabilizers or stabilizers.
2.3 Place Place includes company activities that make the product available to target consumers. The place may include the location of your business, distributors, shop front, possible use of the Internet, and logistics. Baskin-Robbins Baskin-Robbins’ first outlet was opened in Glendale in California, USA. Since 1970, Baskin- Robbins decided to expand their outlets across countries and now there are approximately 7300 outlets across 50 countries including Malaysia. Baskin-Robbins outlets usually located on town, prime streets and shopping malls where there have many young adults and children. Baskin-Robbins also produce their product to supermarket so that it is more convenience for customer to buy their ice cream in when they want. Haagen Dazs Place is very important for company to spread their products and services for the customer. Haagen-Dazs provides a comfortable environment for customers which is their outlets located on town or shopping mall. After shopping, they can relax and enjoy their tea time in the cafe of Haagen Dazs. Haagen Dazs also produce their product to supermarket so that it is more convenience for customer to buy their ice cream in when they want.
2.4 Promotion Promotion refers to activities that communicate the merits of the product and persuade target customers to buy it. Baskin-Robbins Baskin-Robbins using a creative promotional activities to enhanced the visibility of the brand in the eyes of the customers. Baskin-Robbins used all the channels like newspaper, posters, television, hoarding and interactive games. In its first promotional activity, a local agency
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- Fall '15
- ice cream, Baskin-Robbins