Fairtrade unlike other labels mentioned in the

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Fairtrade, unlike other labels mentioned in the previous sections, is not in itself an eco-label, but it is committed to protecting small producers in major markets. Indeed, it helps them escape poverty and improve their living conditions, while transmitting social, environmental, and management knowledge. Fairtrade and organic products are often associated with each other (Bassett 2010 ). The Fairtrade minimum price is the minimum price that a buyer of Fairtrade products has to pay to a Producer Organization for their product. It is not a fi xed price. It is set at a level to ensure that Producer Organizations receive a price that covers the cost of sustainable production for their product and permits them to develop the social criteria in their organization. However, when the market price is higher than the Fairtrade minimum, the buyer has to pay the market price. Producers and traders can also negotiate a higher price for instance, depending on quality of products. Fairtrade publishes a series of standards that are designed to tackle poverty and empower producers in the poorest countries in the world. The standards apply to both producers and traders. There are standards for small producer organizations, hired labor, contract production, and trade standards. One of the standards relates to fi ber crops namely, to cotton seeds. Fairtrade certi fi ed cotton was launched in 2004. At present, some retailers are asking to their suppliers to implement the requirements of Fairtrade, namely by using certi fi ed cotton along the textile chain. Fairtrade has also launched a project that aims to develop a speci fi c textile stan- dard. The Fairtrade Textile Standard will set the requirements for operators at dif- ferent levels of the textile supply chain processing Fairtrade certi fi ed cotton, with the intent of leading to greater worker empowerment, ensuring decent working condi- tions and wages, improved livelihoods for workers, increased market access for Fairtrade cotton producers, and more sustainable supply chains for all operators. The textile standard will be guided by the Fairtrade Hired Labor Strategy and other 192 L. Almeida
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leading social standards and approaches in the textile industry. The target is to publish the standard in 2016. 8 Labels from Retailer Chains Many retailers have developed their own labels to demonstrate to buyers that textiles are sustainable, but with special emphasis on the safety of the consumers. These labels or certifying schemes impose very strict requirements on the suppliers. These labels have recently become stricter in terms of product safety, due partly to the action of the nongovernmental environmental organization Greenpeace International. The campaign DETOX (toxic-free fashion), directed to major fashion leader retailers, and a study about the presence of toxic substances in children s clothing induced a reaction in retailers, which was passed on to their suppliers.
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