Finally the research data was collected and analysed

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Finally, the research data was collected and analysed. This analysis was conducted using quantitative methodologies such as statistics. The overall corporate competitive score results were produced by calculating the weight of each competitive factor, criterion and attribute, and combining these in accordance with the appropriate weight. To acquire more insight into the statistical data, qualitative analytical methodologies were also applied. Another survey was then conducted to investigate the previous interviewees‘ opinion of the results. Much additional, useful information was received from this re-examination process. This included managerial recommendations and advice to enhance the competitiveness of real estate developers. To put this all into context and illustrate the effectiveness of the proposed competitiveness evaluation system, a case study was then performed of a prominent real estate developer in China with rich experience both at home and overseas. 1.4 CHAPTER ORGANISATION This thesis is structured in line with the previously-introduced research steps. This first chapter is an introduction which includes three parts. First, the background of the research is presented. The subsequent part provides an introduction to the objectives the study is striving to achieve. This is followed by a statement of the
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8 significance of the study together with the proposed research methodology and procedures. Chapter 2 summarises a comprehensive literature review. Such a review was carried out both of the real estate industry itself and of the concept of business competitiveness. An overview of the real estate industry in emerging countries was first performed. A brief outline of China‘s real estate industry is presented through this review. The second part of this chapter relates a review of existing research on competitiveness. The review first discusses the background and definitions of competitiveness. It then addresses sub-branch research such as organisational competitiveness, industry competitiveness and the measures approach of competitiveness. In the final part of this chapter, a critical review is made of the research that exists of competitiveness in the field of real estate development highlighting the limitations of existing theories. A comparison of current assessment methods of real estate developers‘ competitiveness is made. It is found that any evaluation method has its strengths as well as weaknesses and limitations of application. Lastly, a series of competitive factors, criteria and attributes tailored to the evaluation a real estate development enterprises is extracted. Drawing on this master list, the final list of factors, criteria and attributes employed in this study is determined through interviewing and surveying experts and practitioners in the real estate industry.
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