Definition of our customers
present, past and future
Presently, Eti customers are people of different nationalities ranging from small kids to
adults. Eti has produced a lot of products with different taste to satisfy their customers. Eti
continues to add pleasure and happiness to their customer’s life with its innovative, high quality
and unique taste of products. Some of its products include; biscuits and wafers, crackers, cakes
and tarts, breakfast products, health and digestive, chocolates, chilled snacks, frozen products
and for babies. Today, Eti is a major brand both in turkey and international making consumers
proud and happy.
In 1962, Eti began with production of biscuits in a small factory. At that time, Eti
customers were children and mainly Turkish people. It offers products to the Turkish people with
their unique taste.
In the future, Eti will expand its market by introducing new products that would appeal to
their customers and as well targeting new consumers. Consumer’s desire and need often change
and Eti’s vision is to make their customers happy all the time. The use of tele-marketing to reach
consumers will be essential in the future.
Shared characteristics with rest of markets
The shared characteristics with rest of market include; product and price. The price varies
from product to product and it depends on the type. The difference is not that much high, for
instance; Eti pop kek is 0.75 kurus while ulker olala kek is 0.80 kurus. In terms of product, Eti
sells similar products too with companies like; ulker, nestle, torku and Cadbury within the TRNC