B are usually preferred to other distribution arrangements C are easier to

B are usually preferred to other distribution

This preview shows page 107 - 110 out of 153 pages.

B. are usually preferred to other distribution arrangements.C. are easier to control than corporate channel systems.D.may involve little or no cooperation among channel members.E. are usually controlled through strong legal contracts.AACSB: AnalyticBloom's: ComprehensionDifficulty: HardLearning Objective: 11-04 understand how to develop cooperative relationships and avoid conflict in channel systems.155.(p. 294)In "traditional channel systems," the channel members: A. consider traditional values--like cooperation and respect--as central to their relationship.B. have franchise contracts.C. usually have a common product-market commitment.D.make little or no effort to cooperate with each other.E. are integrated.AACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-04 understand how to develop cooperative relationships and avoid conflict in channel systems.11-107
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Chapter 11 - Place and Development of Channel Systems156.(p. 294)Channel systems in which the various channel members make little or no effort to cooperate with each other are called ______________ systems. A.traditional channelB. vertically integratedC. direct-to-customer channelD. franchisingE. administered channelAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-04 understand how to develop cooperative relationships and avoid conflict in channel systems.157.(p. 294)In "traditional channel systems" A. the producer is usually responsible for assorting.B. only one intermediary is used at each level of the channel.C. it is easy to coordinate the necessary marketing functions.D.members at each level of the channel often have a very different view of who the competitors are.E. the producer sets the objectives for all channel members.AACSB: AnalyticBloom's: ApplicationDifficulty: EasyLearning Objective: 11-04 understand how to develop cooperative relationships and avoid conflict in channel systems.158.(p. 294)Which of the following is NOT a true statement about traditional channel systems? A. Channel members make little or no effort to cooperate with each other.B. Channel members buy and sell from each other.C. Each channel member does only what it considers to be in its own best interest.D. Members of these channels have their independence, but they may pay for it too.E.Control is maintained by economic power and leadership.AACSB: AnalyticBloom's: SynthesisDifficulty: MediumLearning Objective: 11-04 understand how to develop cooperative relationships and avoid conflict in channel systems.11-108
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Chapter 11 - Place and Development of Channel Systems159.(p. 294)Traditional channel systems: A. Are characterized by strong ties between channel members.B.Exhibit little cooperation between channel members.C. Have channel members that look out for each other's best interest.
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