In a sales letter promoting its new hybrid vehicle, a car company included this sentence:Our new hybrid model will save you hundreds of dollars annually on gasoline expenses.The company is focusing on indirect benefits of purchasing this vehicle.TrueFalseFalseA manager who persuades employees to accept pay cuts because of low profits but
fails to reveal executive bonuses is demonstrating ethical behavior.Which of the following messages moving downward from superiors to subordinates will
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most likely require persuasion?
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Managers trying to persuade employees should use words such as should and must tomake their messages more powerful.
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Which of the following statements about complaint messages is most accurate?Complaint messages should not include attachments; the body of your message alonemust make your case effectively.An effective complaint message makes a reasonable and valid request and presents alogical case with clear facts.Anger and emotion are effective persuaders in complaint messages.Complaint messages should open by stating exactly what you want done.An effective complaint message makes a reasonable and valid request and presents alogical case with clear facts.
Rational appeals are generally appropriate when a product is expensive or important tohealth, security, or financial success.When writing a persuasive message, it is important to expect resistance from your
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