Promotional efforts often are offensive misleading

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Promotional efforts often are offensive, misleading and untruthful. It is high time Annamalai University
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214 that the companies and marketers must follows a code of ethics guided by certain principles of public policy. REVIEW QUESTIONS 1. Examine the recent change in the Indian Marketing environment. 2. a) What changes do you observe in the demographics and psychographics of the Indian Consumers? b) Distinguish between Product Positioning and Brand Positioning. 3. a) What changes do you witness in the Indian Market so far as products are concerned? b) Write a note on the promotional scenario in the Indian Market. 4. What is ethics in Marketing? What criticism are levelled against it? 5. State the important principles of public policy in relation to marketing. REFERENCE 1. Kotler, P. & Gary Armstrong, Principles of Marketing, PHI, New Delhi, 1992. 2. Mishra M.N. Sales Promotion and Advertising Management, Himalaya, New Delhi, 1994. 3. Sharlekar S.A. Marketing Management, Himalaya, New Delhi, 1993. Annamalai University
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