According to our calculation we will start getting into full operation all over

According to our calculation we will start getting

This preview shows page 21 - 24 out of 32 pages.

According to our calculation, we will start getting into full operation all over the country. Technology Utilization: Our service needs good technological equipment as well as its expertise for 24/7 operation. We cannot compromise when it comes to provide services for our valuable customers. For superior customer experience we will hire IT experts & take feedbacks from our customers. Those feedbacks will be analyzed and solutions will be updated. We will bring a smart assistant through software application that will provide a smooth service. Marketing Plan Product
Image of page 21
The main products of our business are Nokshikhata, many several jute products are bag, shopping bag, handbag, corporate bag, mat and carpet. As these are all handicraft products, it will be likeable to all elegance customers. We will also use our unique design and durability to add more values in our products and ultimate satisfaction to the customers. We will also continuously develop our production process and design through our R & D department to develop our product quality. Price As we are not the market leader and a strong competitor has already in the market we will charge a little bit of lower price. This price are Nokshikhata small size 800tk middle size 1400tk and large size 2000tk and many several jute products price shopping bag 15*20 inch 350tk handbag 650tk and corporate bag 1150tk and mats small size 400tk middle size 700tk then carpet middle size 24*48 inch 1000tk and large size 36*60 inch 1600tk. At first we want to make our product affordable to the customers so that they could get to introduce with our product and our company. It will help us to capture large market share in future if we could provide them high valued products. Place We will sell our products through our own showrooms and our online shops. We choose Gulshan as our physical outlet. We can cover up almost all of our target customers through this showrooms and online shops. Promotion We will promote our products through billboards, leaflets, online platform etc. At first 15 days we will provide promotional price offer for all of our customers. We will try to invite different celebrities on each inauguration of our showrooms. We will also offer discount card for 2 years if any customers buy beyond certain amount in one time. Grand opening- we will invite a celebrity person at each of our showroom inauguration. We will also invite the local media to cover that inauguration ceremony. It will help us to promote our brand to vast number of people. We will also provide promotional prices offer on all of our products for the first day and home delivery charge is also free for the first three days. Ongoing promotion: this type of promotion is basically depends on word of mouth. Our WOM will increase from the very beginning of our brand. We will always try to create buzz among our customers by offering new, unique, and high valued goods at a comparatively low prices.
Image of page 22
Public patron: we will provide discount coupon on buffet restaurants of Dhaka to our 3 lucky customers at each month. We will also try to provide discounts on many restaurants
Image of page 23
Image of page 24

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture