According to our calculation, we will start getting into full operation all over the country.Technology Utilization:Our service needs good technological equipment as well as its expertise for 24/7 operation. Wecannot compromise when it comes to provide services for our valuable customers. For superiorcustomer experience we will hire IT experts & take feedbacks from our customers. Thosefeedbacks will be analyzed and solutions will be updated. We will bring a smart assistant throughsoftware application that will provide a smooth service.Marketing PlanProduct
The main products of our business are Nokshikhata, many several jute products are bag,shopping bag, handbag, corporate bag, mat and carpet. As these are all handicraft products, itwill be likeable to all elegance customers. We will also use our unique design and durability toadd more values in our products and ultimate satisfaction to the customers. We will alsocontinuously develop our production process and design through our R & D department todevelop our product quality. PriceAs we are not the market leader and a strong competitor has already in the market we will chargea little bit of lower price. This price are Nokshikhata small size 800tk middle size 1400tk andlarge size 2000tk and many several jute products price shopping bag 15*20 inch 350tk handbag650tk and corporate bag 1150tk and mats small size 400tk middle size 700tk then carpet middlesize 24*48 inch 1000tk and large size 36*60 inch 1600tk. At first we want to make our productaffordable to the customers so that they could get to introduce with our product and ourcompany. It will help us to capture large market share in future if we could provide them highvalued products. Place We will sell our products through our own showrooms and our online shops. We choose Gulshanas our physical outlet. We can cover up almost all of our target customers through thisshowrooms and online shops.Promotion We will promote our products through billboards, leaflets, online platform etc. At first 15 dayswe will provide promotional price offer for all of our customers. We will try to invite differentcelebrities on each inauguration of our showrooms. We will also offer discount card for 2 years ifany customers buy beyond certain amount in one time. Grand opening-we will invite a celebrity person at each of our showroom inauguration.We will also invite the local media to cover that inauguration ceremony. It will help us topromote our brand to vast number of people. We will also provide promotional pricesoffer on all of our products for the first day and home delivery charge is also free for thefirst three days. Ongoing promotion:this type of promotion is basically depends on word of mouth. OurWOM will increase from the very beginning of our brand. We will always try to createbuzz among our customers by offering new, unique, and high valued goods at acomparatively low prices.
Public patron:we will provide discount coupon on buffet restaurants of Dhaka to our 3lucky customers at each month. We will also try to provide discounts on many restaurants