Creating Organizational Culture.docx

Secondly is the short term implementation which is

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Secondly is the short-term implementation, which is the following 6 to 12 months of following the plan. Burger King needs to get in the international market, and will begin by studying the best place to begin. This means reviewing countries with strong economies, as well as countries that are very welcome and supportive to global investment. Next, they will subsidize or even buy out current struggling franchises to be able to secure locations, and reduce the costs of starting from scratch. SubWay and McDonalds have been doing this since the late 1980’s, when those two companies first began conducting business across the ocean in Europe 23 . If Burger King also gets a global presence, they will have the capacity to compete with the biggest companies, and begin receiving the revenue to keep expanding into new locations and new countries. Since this switch in focus for the company will translate into a changing structure for the management and workers, it will help changing from the existing structure that was causing issues for Burger King. Business culture feeds off of people working together, and when Burger King gets everyone of the same page, it will translate into a better and more structured business. If Burger King has employees, and managers on the same page will endorse a positive organizational culture. The shift from national to global encourages Burger King to begin aggressive innovation and
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competition, helping them aim for becoming a fierce competitor in the global fast-food industry. Since most companies have implemented digitization in only a few countries, mainly North American countries, Burger King could be the first to tap into this potential in countries around the world. With this in mind, the key short-term implementation Burger King must follow is to find countries to begin in, as well as look for locations and busy attractions for them to settle in. Since Burger King has the capital and capacity to do this, they can easily follow this plan. Finally, a long-term implementation, which is after a year of following this plan would be highly diversifying certain aspects of the business. This means altering menus in the country they enter to attract the different market they are entering. For example, when McDonald’s first entered india 24 , they had a completely vegetarian menu in some places, because of the dietary restrictions of most indians which ended up being a successful endeavour. A little research goes a long way, and Burger King can follow this to ensure that they can successfully adjust their menu for the country they are in. Although the diversification of menu items is important, it does not stop there. Burger King must begin looking at the customs of the country, and the habits of the consumer market. For example, they must know how to successfully train cashiers that deal with the customer directly to make sure that they are aware of how to correctly deal with them, and avoid anything that could offend customers of that certain culture. For example, when WalMart entered Germany, their business actually failed when customer’s were offended by having a greeter at the entrance 25 . WalMart did not do
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  • Fall '15
  • Cynthia Madsen
  • The American, BURGER KING, Fast food restaurant

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