The questionnaire would not take too much of the consumers time and so saving

The questionnaire would not take too much of the

This preview shows page 9 - 10 out of 10 pages.

the questionnaire especially because of the high prices for luxury sunglasses. The questionnaire would not take too much of the consumers time and so saving that extra 5% on a purchase should be enough for the consumer to disregard their previous mindset towards survey’s/ questionnaires. BODEMEADE, M. 2013. Australian Eyewear Market Led by Specsavers and Luxottica [Online]. Compaines and Markets.com. Available: - market-led-by-Specsavers-and-Luxottica/NI6290 [Accessed 9 May 2016]. CARPENTER, M. 2012. Ray-Ban Consumer Study [Online]. Mullen: Slide Share. [Accessed May 9 2016]. CHEN, N.-H. & HUNG, Y.-W. 2015. Online shopping orientation and Purchase behavior for High-Touch products. International Journal of Electronic Commerce Studies, 6 , 187-201. FORBES. 2015. The Sunglasses Industry: A Lesson In The Importance Of Branding [Online]. CMO Network. Available: - industry-a-lesson-in-the-importance-of-branding/#485c92ea69eb [Accessed 9 May 2016]. GALE, T. 2006. Oakley, Inc. [Online]. Encyclopedia.com. Available: [Accessed 9 May 2016]. GOODMAN, A. 2014. There's More To Ray-Ban And Oakley Than Meets The Eye. Forbes. United States IBISWORLD. 2016. Sunglasses Stores in Australia: Market Research Report [Online]. IBIS World. Available: [Accessed 9 May 2016]. LAM, S. K., AHEARNE, M., HU, Y. & SCHILLEWAERT, N. 2010. Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective. Journal of Marketing, 74 , 128-146. LILI WANG, A. D. 2014. Keepin' it Cool. Advances in Consumer Research, 42 , 740-741. LUXOTTICA. 2016. A Global Culture of Quality [Online]. Available: - practices/global-culture-quality [Accessed 9 May 2016]. MURPHY, C. 2014. A simulation of Polarization. 20/20.
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NEWSTEAD, K. & ROMANIUK, J. 2010. Cost per Second The Relative effectiveness of 15- and 30- Second Television Advertisements. Journal of Advertising Research, 50 , 68-76. OMBUDSMAN, F. W. 2010. Minimum Wages [Online]. Available: - we-will-help/templates-and-guides/fact-sheets/minimum-workplace- entitlements/minimum-wages#who-determines-minimum-wages [Accessed 9 May 2016]. PINDICHE, E. & IONITA, R. 2013. The influence of Micro and Macro Environment Components on Trade Companies in Romania. Journal of Knowledge Management, Economics and Information Technology . RESEARCH, S. 2013. Sunglasses and fashion spectacles - Consumer Purchasing Decisions. TOURYALAI, H. 2013. Ray-Ban, Oakley, Chanel Or Prada Sunglasses? They're All Made By This Obscure $9B Company. 6-7. WAHBA, P. 2016. Re-Tooled: How Ray-Ban Brought Its Brand Back From The Brink. Fortune. Paramount.
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