P 439 baseball commissioner allan h bud selig

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60. (p. 439) Baseball Commissioner Allan H. (Bud) Selig authorized an investigation into alleged steroid use by Major League Baseball players. The scandal, which revolved around certain baseball superstars enhancing their abilities with the illegal substance, necessitated MLB's need for _____ as a way to maintain its popularity with fans. One of the principal tasks of public relations is to manage the standing of the firm with various publics. Reputation management is the name of this long-term strategic process. AACSB: Reflective Thinking Bloom's: Apply Difficulty: Hard Learning Objective: 17-02 Describe the key tasks of public relations practitioners. Topic: Reputation Management
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