93%(101)94 out of 101 people found this document helpful
This preview shows page 69 - 72 out of 201 pages.
321. ______________ are capital items that cost less and are shorter-lived than installations. A. SuppliesB. StaplesC. Component partsD. Component materialsE. Accessory equipment322. ____ are short-lived capital items. 323. Compared to installations, accessory equipment 324. Regarding business products, 9-69
Chapter 09 - Elements of Product Planning for Goods and Services325. Regarding accessory equipment, which of the following is NOT true? A. Multiple buying influence is less important in the purchase of an installation than with accessory equipment.B. There are more customers for accessory equipment than for installations.C. Specialized services are more important in the purchase of installations than accessories.D. There are more sellers of accessory equipment than of installations.E. All of the above ARE true.326. A Hewlett-Packard "all-in-one" printer that serves as a computer printer, fax machine, copier, and scanner would fall into which of the following business product classes? 327. A Xerox photocopy machine in the university chancellor's office is an example of what type of business product? 328. Sumitomo Bank, a large bank in southern California, has just purchased 120 high-speed telephone fax machines (costing about $1,300 each) to speed communications among its many offices. The purchase was made by the purchasing manager, who expects the machines to last about five years. In this case, the fax machines are: 9-70
Chapter 09 - Elements of Product Planning for Goods and Services