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Developing a positioning statement a positioning

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Developing a Positioning Statement
A Positioning statement summarises the company orbrand positioning.Format: To(target segment and need)our(brand)is a(concept)that(point-of-difference).‘’For homemakers, DowBathroom Products are the easyway to get a great clean shinefor your tub, tile and toilet.That’s because only DowBathroom Products containscrubbing bubbles that cutthrough dirt and grime clean tothe shine.’’Developing a Positioning Statement
A Positioning statement summarises the company orbrand positioning.Format: To(target segment and need)our(brand)is a(concept)that(point-of-difference).‘’For those suffering from acold, Comtrex offers fourdifferent relief formulas thattreat and work against yourspecific cold ailments.’’Developing a Positioning Statement
A Positioning statement summarises the company orbrand positioning.Format: To(target segment and need)our(brand)is a(concept)that(point-of-difference).‘’For cold sufferers, Contacoffers 12 hours of continuousrelief from congestion andsinus pressure thanks to it’stime-release technology.’’Developing a Positioning Statement
A Positioning statement summarises the company orbrand positioning.Format: To(target segment and need)our(brand)is a(concept)that(point-of-difference).‘’For consumers ages 16-35,Crest Whitestrips whiten teethfive times better than the leadingpaint-on whitening gel.That’sbecause Crest’s gel-coatedstrips hold the peroxide on teethlonger, to whiten stains belowthe tooth surface.’’Developing a Positioning Statement
A Positioning statement summarises the company orbrand positioning.Format: To(target segment and need)our(brand)is a(concept)that(point-of-difference).‘’For women ages 25-55, L'OrealRevitalift Anti-wrinkle andfirming cream reduces facialwrinkles and firms your skin.’’Developing a Positioning Statement
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Term
Spring
Professor
sir Akbar
Tags
Brand

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