36.What is the term for the segmenting of markets based on the region of the country or the world, market size, market density (number of people withina certain unit of land), or climate?a.community regionalizationb.geographic segmentationc.geodemographic segmentationd.demonstrable regionalizationANS: BPTS:1REF:109OBJ:07-4TOP:AACSB Diversity| TB&E Model DistributionBLM: Remember37.You would expect to find more stores targeting hunters in Northern Ontariothan in Southern Ontario because hunting is a more popular pastime in ru-ral areas than urban. A national chain of sporting goods stores would likely use which type of segmentation when stocking hunting merchandise?
.PTS:1REF:109OBJ:07-4TOP:AACSB Reflective Thinking| AACSB Diversity| TB&E Model DistributionBLM:Higher Order38.A manufacturer of blankets knows heavy 100 percent wool blankets sell better in the Maritimes where the winters are harsh and that lighter-weightblankets sell better in Southern British Columbia, where mild winters re-quire fewer and lighter covers for the bed. Segmenting the market accord-ing to climate is an example of which type of segmentation?PTS:1REF:109OBJ:07-4TOP:AACSB Reflective Thinking| TB&E Model CustomerBLM:Higher Order39.Almost all cell phones sold in Canada are sold at subsidized prices, with ex-pensive plans. Almost all cell phones sold in Europe are sold at full price with cheaper plans. A cell phone manufacturer knowing this information could use which type of segmentation when selling its phones internation-ally?
PTS:1REF:109OBJ:07-4TOP:AACSB Reflective Thinking| TB&E Model Customer| TB&E Model Interna-tional PerspectiveBLM:Higher Order40.Budweiser beer was one of the official sponsors of the 2010 World Cup soc-cer championship held in South Africa. As such, Budweiser beer was the only beer available in the soccer stadium where the games were played. South Africans were outraged because they prefer dark, more full-bodied beer and equate drinking Bud to drinking water. In this case, which type of segmentation was NOT incorporated into the marketing strategy?a.geographicb.economicc.demographicd.usage-rateANS: AGeographic segmentation includes segmenting markets by region of the country or world.PTS:1REF:109OBJ:07-4TOP:AACSB Reflective Thinking| TB&E Model Customer| TB&E Model Interna-tional PerspectiveBLM:Higher Order
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