91%(11)10 out of 11 people found this document helpful
This preview shows page 42 - 43 out of 43 pages.
lar, the traditional database can solve some problems associated with the technological informa-tion.Besides, the role of a data user at Netflix is essential. In fact, a database user has the solemn responsibility to organize, manage and store information related to his/her organization (Laudon & Laudon, 2012). So, doing the user’s task exclusively models and designs data. This just says, he or she (the user) should carefully select indispensable information, then identify andevaluate its (the information) importance along with the company’s business strategies. This method may improve the effectiveness, the legal aspect, and a dedicated management of the data (Laudon & Laudon, 2012). Netflix may also use Google’s BigTable which is another disruptive innovation. It sup-ports applications that demand gigantic data storage like a streaming system. BigTable uses “petabytes” in size and spread data among gargantuan machines (Krzyzanowski, 2011). For Krzyzanowski (2011) the BigTable system can stockpile billions of URLs, numerous users, and effective performance. Meanwhile, the traditional approach of data management is constructed 42
and bespoke explicit business plan. For instance, the department of accounting may access to in-formation system customized to the accounting requests.ReferencesLaudon K. C & Laudon J. P. (2012). Management Information Systems: Managing the digital firm. Re-trieved from: Krzyanowski, P. (2011, November 11). Big Table a NoSQL massively parallel table. PK. Org DistributedSystem. Retrieved from: 43