Consumers will seek out information related to the

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consumers will seek out information related to the purchase, in numerous places, that will enable them to be as informed as possible and help them make an informed decision. When consumers evaluate alternatives, the consumers will compare other closely related companies or product based on the important factors to the consumer. In the purchase decision stage the consumer will use all the information gathered to made the best decision that will accomplish her goals and makes them comfortable. In the post purchase behavior stage consumers will view if their purchase meant their needs or lived up to their expectations and determine f they made the correct purchase or not. There are four main psychological processes that affect the consumer’s motivation and perception when making a purchase. The four processes consist of motivation, involvement, behavioral learning, and cognitive learning. Motivation relates to the pushing force for a consumer to make a purchase based on fulfilling their wants and needs. Involvement refers to the level of importance the purchases is related to the consumer’s wants and needs. Behavioral
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