In general wholesalers are efficient in performing specific functions List

In general wholesalers are efficient in performing

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107.In general, wholesalers are efficient in performing specific functions.List these nine functions. (6) financing; (7) risk bearing; (8) market information; and (9) management services and counseling. Pages: 520–521 Level of difficulty: Medium 108. Market logistics involves planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and final goods from points of origin to points of use, to meet customer requirements at a profit. Market logistics planning has four steps. Please list and describe the questions posed by each of these steps. Suggested Answer: The questions posed by the four steps of market logistics are: (1) Deciding on the company’s value proposition to its customers. What on-time delivery standard should be offered? What levels should be attained in ordering and billing accuracy? (2) Deciding on the best channel design and network strategy for reaching the customers. Should the company serve customers directly or through intermediaries? What products should it source from which manufacturing facilities? How many warehouses should it 533
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Part 1: Defining Marketing and the Marketing Process maintain and where should they be located? (3) Developing operational excellence in sales forecasting, warehouse management, transportation management, and materials management. (4) Implementing the solution with the best information systems, equipment, policies, and procedures. Pages: 523–524 Level of difficulty: Hard 109.Experience with market logistics has taught executives three major lessons.Explain in your own words the lessons learned. (1) companies should appoint a senior vice-president of logistics to be the single point of contact for all logistical elements. This executive should be accountable for logistical performance on both cost and customer satisfaction criteria. (2) The senior vice-president of logistics should hold periodic meetings (weekly, bi-weekly) with sales and operations people to review inventory, operating costs, and customer service and satisfaction, as well as to consider market conditions and whether changes should be made in production schedules. And (3) New software and systems are the key to achieving competitively superior logistics performance in the future. Page: 529 Level of difficulty: Hard
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  • Winter '15
  • nagendra
  • Marketing Management, MM MCQ,

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