profitability, while the secondary data forms second hand information which already existed and used for other purpose rather than this particular study. This was obtained from books, reports, journal articles and the internet which is widely available to provide detail explanations to certain key concepts and ideas in respect of the topic under study. 3.6 Data Collection Instruments . The data collection instruments that were used to collect the relevant and necessary data required to achieve the objective of the study include structured questionnaire which were administered through purposive sampling technique, in-depth interview and personal observations in respect of risk management, identification, monitoring and mitigation or control. 3.7 Data Collection Method
The study employed two main procedures to collect the needed data for the study. These include the administration of a structured questionnaire for the organization and include sales and marketing executives, IT, management, customer consultants control and monitoring and in- depth interview to solicit for the needed information with respect to the topic under study. 3.8 Data analysis The data gathered for the work was analyzed using the Statistical Package for Social Scientists. Relevant tables and charts would be generated, with the aid of Microsoft Word and Excel. CHAPTER FOUR: 4.1 RESULTS AND DISCUSSION: This chapter focused on results and discussion. The chapter presented data and analysis of results of primary data collected from the survey. SPSS was used to analyze descriptive data.
A total one hundred (100) questionnaires were administered on staff of Star Assurance Ghana Limited and it is constituted of back office staff, front office (customer service), sales and marketing executives, administrators, opinion leaders, management, control and monitoring and other stakeholders. Only seventy five (75) questionnaire were completed and retrieved giving a response rate of hundred percent (75%). 4.2 Demographic Data 4.2.1 Gender Distribution of Respondents The gender of respondents presented is shown in Table 1. About 60% of the respondents were male, which formed the majority of the respondents, whiles 40% of the respondents represented female. Table 1 : Gender Distribution of Respondents Gender Frequency Percent Male 45 60.0 Female 30 40.0 Total 75 100.0 Source: Field Survey, 2019 Level of Education The results from Table 2 show the level of education of the respondent. About 8% of the respondents were certificate holders, diploma holders constituted 12% of the respondents, about 28% had their master’s degree, whiles bachelor’s degree holders who participated in the survey formed about 52% of the respondents. 4.2.2 Table 2: Level of Education
Education Level Frequency Percent Certificate 6 8 Diploma 9 12 Bachelor’s Degree 39 52 Master’s Degree 21 28 Total 75 100.0 Source: Field Survey, 2019 Title of Respondents The results from Table 3 shows the title of the respondent. Management staff constituted about 16% of the respondents, senior staff formed about 36% of the respondents, whiles junior staff who participated in the survey formed about 48% of the respondents.
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- Spring '20
- Dr. ASRAVOR