Selling goods only at certain predetermined prices that reflect explicit price

Selling goods only at certain predetermined prices

This preview shows page 84 - 89 out of 124 pages.

Selling goods only at certain predetermined prices that reflect explicit price breaks Promotional pricing o Price leaders Below, near cost , or below cost o Special event pricing Increase sales volume Ads sales or price cutting linked to an event o Comparison discounting
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Sets the price of a product at a specified level and simultaneously compares it with a higher price Determination of a specific price Pricing for business markets Size of purchases, transportation considerations, and geographic issues Geographic pricing o Deal with delivery costs o FOB price does not include delivery charges o FOB destentiation product price does include freight charges Transfer pricing o When one unit in an organization sells a product to another unit Discounting o Is a deduction off the price of an item o Trade discounts o Quantity discounts o Cash discounts
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Test 10-16 11-14 12-12 13- 8 3- video Chapter 13 marketing channels and supply chain management Foundations of the supply chain Distribution - the decision and activities that make products available to customers when and where they want to purchase them Supply chain - all the organizations and activities involved with the flow and transformation of products from raw materials through to the end customer Operations management - the total set of managerial acivties used by an organization to transform resource inputs into goods, services, or both Logistics management - planning, implementing, and controlling the efficient and effective flow and storage of producs and info from the point of origin to consumption in order to meet customers needs and wants Supply management the processes that enable the progress of value from raw material to final customer and back redesign and final disposition Supply chain management The coordination of all the activities involved with the flow and transformation of supplies, products, and info throughout the supply chain to the ultimate consumer Incorporates several functions o Operations management o Logistics
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o Supply o Marketing channel Scm begin with a focus on the customer Marketing channel Consist of a group of individuals and organizations that direct flow of producers to customers within the supply chain Marketing intermediaries Are middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products Disintermediation When a channel member decides to eliminate intermediaries and to buy and or sell direct
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Marketing channels create value by providing utility Time Place Form Possession Direct indirect channels Direct when a producer and ultimate consumer deal directly with each other Indirect- when intermediaries are inserted between the producer and customers and perform numerous channel functions Industrial distributor Performs a variety of marketing channel funcstions, including selling, stocking, and delivering a full product assortment and financing. An independent business that intakes
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