ESPN is asking around $427,685. Automotive remains a big backer of both weeknight broadcasts, as Toyota has returned as the halftime sponsor while Lexus is back to support the 12-minute "TNF" intermission. The NFL didn't seem to face the same headwinds that buffeted the general-entertainment TV landscape. The boost for NFL inventory is believed to have been in the plus-5%-to-plus-8% range, and with demand showing no sign of abating (more than 90% of all broadcast prime-time units are now accounted for). Only a handful of general-entertainment programs boast NFL- gauge muscle in the marketplace. Fox's "Empire" is commanding an average
unit cost of around $500,000 per :30, while AMC's "The Walking Dead" is not all that far behind. High-end sporting events like the Olympics, the World Series and the NBA Finals continue to earn the highest ad rates outside of football. ABC's broadcast of the annual Academy Awards ceremony is fetching around $2 million for 30 seconds. The Super Bowl is fetching $5 million for 30 seconds. Trends and Thoughts on Sports TV Viewership Steve Seiferheld - thoughts-on-sports-tv-viewership When it comes to sporting events that receive national or otherwise substantial TV coverage, the number of TV viewers will dwarf the size of the crowd in attendance. And you don't even need to look to the extreme cases (e.g. Super Bowl) to make the point. Consider for example the broadcast of NCAA basketball game Villanova v. Creighton, which aired on FSI on Tuesday March 3, 2015, at 9:15 pm EST. Per Nielsen, FSI had 136,000 viewers, or nearly 8x the max capacity of roughly 17.400 at CenturyLink Center in Omaha where Creighton plays. Sports media rights draw big bucks because they deliver instant DVR-proof content that draws ratings anywhere from "relatively good" to "hot damn"! So it makes sense to peruse ratings and see what's happening from time-to-time. Looking at some trends over the past 12 months or so, here are some fascinating tidbits about sports on TV. (Data sourced from Sports Media Watch and Nielsen.) - For the week ending
August 3, 2015, the most watched program on Primetime Network TV was preseason football on NBC. The #4 program was a preseason football pregame show. - For the week ending August 3, 2015, only one ESPN sports program made the top ten, and that was #10, the NASCAR Sprint Cup race at Watkins Glen on NBCSN. Although, all 13 Sprint Cup races on cable in 2015 have scored record lows, or their worst ratings/viewership in this decade. Perhaps most fascinating to me, what follows is some information regarding the top 50 sports programs through the first half of 2015. Here is a synopsis of the top events by sport: NFL 13 CRR 12 CFB 4 2 Golf MLB NIEL First, notice that the NFL is on top. No surprise - except that one of those 13 events is the NFL draft, which at #41 had nearly 9 million viewers.
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