This involves reporting multiple perspectives

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situation, and generally sketching the larger picture that emerges” (Creswell, & Creswell, 2018, sec. 9.1). Once a researcher has a bigger picture they can see what the people can see. Qualitativemethods can involve many things like case studies, from other researchers as well, to learn more about the issue itself. Along with interviewing people, along with many questions on asking how different areas think about this issue. Researchers use this type of method because it helps them understand what the concept is along with what the people honestly feel about it. The most common research method when it comes to the quantitative research is called Ethnographic research. “Ethnographic research may be defined as the study of a culture. The term comes from the Greek ethnos, meaning nation, and graphic, meaning writing” (Curtis & Curtis, 2011, p.3). When it comes to social issues like racism against African Americans in America, a researcher is going to using this method to understand what type of cultures the people are from. The researcher must do the following when it comes to using this type of research. “The researcher participates in people's everyday lives for an extended period – usuallyseveral months – watching, listening and often discussing what is observed. A crucial element of
QualitativeResearch Methods4the success of the research, then, is negotiating extended entry to the field (the setting in which the group of interest is located) and developing relationships that will allow for a productive project” (Curtis &, Curtis, 2011, p.6). This makes the participants of the study feel more conformable around the researcher. When a researcher is conducting this type of method they must be communicating with the people always. When the researcher has the line of communication open it makes the people more open to discuss what they are truly feeling and getting to trust the researcher more thus opening more to the researcher. When using this type of research method, the researcher must apply certain standards when it comes to communicating with the people. The researcher must ask simple questions, and not make the people feel like they are outcasted or make them angry this could impact the research results. When it comes to ethnographic research there are going to be many issues that that researcher is going to deal with some of these issues are more sensitive than others like ethical issues. Researchers must tread lightly when it comes to ethical issues, not wanting to make the participants of the study to feel like they do not belong, bringing up conflicts, showing respect towards the participants and what their culture represents. A researcher must remember when it comes to ethical issues, they must respect what the participants believe in. When ethnographic research is being used there are some simple ethic guidelines that the researchers must follow to have to a successful study. 1.

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