Those ethical values a honesty when dealing with

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those Ethical Values? A. Honesty when dealing with customers and stakeholders B. Fairness in balancing the needs of both buyers and sell C. Respect for the human dignity of all stakeholders. D. Dedication to increasing the return on investment for sh E. Citizenship to fulfill economic, legal, philanthropic, and s While corporations do have a duty to their shareholders, the AMA Code of Ethics does not deal with this issue. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 32. (p. 54-55) Elizabeth has developed a promotional campaign for a client that promises a hefty return for her cash-poor business. While the campaign does not violate any laws, it might be considered manipulative and misleading, especially when targeted toward senior citizens. If Elizabeth were to consult the AMA Code of Ethics she would discover that: A. unusually c
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prioritized or firm is in B. if her client approves the campaign, she does not need C. the General Norms and Ethical Values are too vague to her own personal ethics. D. her campaign might be difficult to justify ethically, despi both her needs and those of her client. E. there are few practical guidelines in situations like these As in the saying, "The ends do not justify the means," the fact that the campaign might be successful does not eliminate ethical concerns. The AMA Code of Ethics should provide useful guidance. AACSB: Ethics Blooms: Apply Difficulty: 3 Hard Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 33. (p. 54) The AMA Code of Ethics is silent with regard to: The AMA Code of Ethics offers guidance on dealing with all of the above- mentioned groups. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 34. (p. 53-54) When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a
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  • Fall '12
  • Chris
  • Ethics , Corporate social responsibility

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