opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors D. customers are given the option of opting out, or changing the kind, amount, or timing of information set to them E. the firm will never buy marketing lists from other companies that may contain their personal information 53. A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) customers are given the option of opting out, or changing the kind, amount, or timing of information sent to them; and (3) __________. A. their customers are assured that their name or buyer profile data will not be sold or shared with others B . customers will receive a "30-day money back guarantee if not 100% satisfied" for any product purchased online 100% satisfaction guarantee of product quality and performance for any product purchased online C. customers will be protected from identity theft for any product purchased from its website D. the firm will never buy marketing lists from other companies that may contain their personal information E . opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors 54. Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information. The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via e-mail. When Clinique introduced its Anti-Aging Serum, it sent e-mails to all women over 35 who had indicated in the survey that they were worried about wrinkles. Eight percent of the women who received the e-mail purchased the new product. Clinique used __________ to introduce its new product. A. opt-out marketing B. personalization C. viral marketing D. buzz marketing E. permission marketing 55. Monster.com is a leading online, job-hunting website. A person hunting for a new job does not have to look at every listing on the website. He or she can type in a job title, keyword, company name, and location (city, state). Monster.com will then search for and list all the jobs that match the criteria. Uses also have the ability to click on the link "Email me Jobs" to send users e-mails identifying any new relevant job listings. Monster.com uses __________ to send its e-mail updates. A. opt-out marketing B. permission marketing C. personalization D. cookies E. wikis 56. A term used when someone is given the option to receive e-mail and advertising based on personal data supplied by the consumer is referred to as A. consent-in. B. choose-in. C. agreement-in. D. opt-in. E. permission-in.
57. The term __________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.
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- Fall '16
- Denise Peterson