Yuengling is the oldest brewery in the united states

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49. Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when small breweries dotted the nation. The brewery only sells in a ten state area on the eastern seaboard. For over 170 years, this strategy has given the brewery a: a. brand name strategy b. niche competitive advantage c. price differentiation advantage d. marketing competitive advantage e. sustainable competitive advantage ANS: B A niche competitive advantage is achieved when a firm seeks to target and effectively serve a small segment of the market. PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 50. Fujisawa is Japan's seventh-largest pharmaceutical company. It sells drugs for organ transplant pa- tients to increase the probability the new organ will operate efficiently and not be rejected. Currently, the only products Fujisawa makes are these organ transplant drugs, which it sells worldwide. Its pat- ents protect it from competitors. Fujisawa has a:
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PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 51. Technol Medical Products makes specialty face masks to shield health-care workers from infection. Because it focuses on this narrow market, it is able to outsell its primary competitors--3M and Johnson & Johnson. Technol Medical Products has a(n): PTS: 1 REF: 20 OBJ: 02-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 52. An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage. PTS: 1 REF: 21 OBJ: 02-5 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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