THE COCA-COLA COMPANY CASE ANALYSIS12Forecast of the Company in Five YearsCoca-Cola predicts a strong 2020 forecast in their British market with the implementationof their 'one brand' strategy and initial feedback from the marketing research company IRi indicates that they are in an upswing in sales (+1.46%), even though the their core brand and Diet Coke dipped in overall sales. The lower sales were offset by Coke's introduction of Coke Life in August of 2014. IRi notes that the growth in core range doesn't appear to be related to distribution and therefore contributes the growth to rate of sale, which is stimulated by price promotion, media and advertising. I believe this unique approach to marketing will pay off for them in the years to come. (Millington, 2015).I also foresee Coca-Cola thriving over the next five years as they venture into Africa and tap into their undeveloped markets. By establishing a distribution plant in Africa, creating jobs and thus stimulating their economy, I only predict that they will continue to be successful and grow over the next few years. This is a win-win for everyone involved and the only downside I see is in the instability within the continent brought on by the continuous turmoil between different tribes, religions and warlords.