The above information represent that company have

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generate revenues. The above information represent that company have more debt than the assetsthey have. This is not the optimum position to be in but given their current ratio was 1.02 theyhave less to be concerned about because they have enough current assets to cover their liabilities.Given all the information above and a quick snapshot of the past two years of financialratios, Coca-Cola has shown a downward trend in overall performance. Coca-Cola's totalrevenues for 2014 topped out at 45.998 billion-dollars; down from 46.854 billion-dollars asreported at the end of 2013. The downward trend in sales can be contributed to a number ofthings affecting the market. I believe the biggest contributor is society's push for healthy living. Ithink they can recover from this down trend in the United States by focusing on their overseasmarkets and new expansion into Africa. ().
THE COCA-COLA COMPANY CASE ANALYSIS12Forecast of the Company in Five YearsCoca-Cola predicts a strong 2020 forecast in their British market with the implementationof their 'one brand' strategy and initial feedback from the marketing research company IRi indicates that they are in an upswing in sales (+1.46%), even though the their core brand and Diet Coke dipped in overall sales. The lower sales were offset by Coke's introduction of Coke Life in August of 2014. IRi notes that the growth in core range doesn't appear to be related to distribution and therefore contributes the growth to rate of sale, which is stimulated by price promotion, media and advertising. I believe this unique approach to marketing will pay off for them in the years to come. (Millington, 2015).I also foresee Coca-Cola thriving over the next five years as they venture into Africa and tap into their undeveloped markets. By establishing a distribution plant in Africa, creating jobs and thus stimulating their economy, I only predict that they will continue to be successful and grow over the next few years. This is a win-win for everyone involved and the only downside I see is in the instability within the continent brought on by the continuous turmoil between different tribes, religions and warlords.
THE COCA-COLA COMPANY CASE ANALYSIS13If I were CEOIf I were Chief Executive Officer for a day, I'd continue on with the 'one brand' marketingstrategy. Given the rate of success it has shown in the British market, I would recommendincorporating the same concept here in the United States. There really isn't a whole lot thatCoca-Cola hasn't thought of when it comes to creating a healthy company. They are expandinginto underdeveloped economies, they are focusing on and creating recyclable materials to beused in their bottling processes, they appear to be tuned into the environments in which theywork and strive hard to make the areas better than when they started. Of all the things that I read, Coca-Cola really hasn't jumped on board with having theirname in the sporting arena. I read that they had sponsored a rugby team in England but haven'tnoticed their logo/brand name in a lot of other places. If there was one place I'd considerinvesting in to get their name more attention, I would have my marketing branch look into

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