Strong social responsibility that promotes consumer goodwill Possession of a

Strong social responsibility that promotes consumer

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Strong social responsibility that promotes consumer goodwill Possession of a loyal customer base Weakness Expensive products Over-reliance on the US market Opportunities Foreign market expansion The expansion of product mix as well as offerings Advancement in technology Extension of the brand Threats Growing competition Global volatility of coffee prices Market saturation ion the developed nations
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Starbucks Strategic Plan Projects for Implementation 1. Online ordering or coffee by clients 2. Engaging with clients on online platforms Engaging the clients on different online platforms ensures that they have the capacity to develop a loyal customer base as the constant interactions help the clients resolve most of the issues they have with the products and also get an opportunity to offer suggestions for product and service improvement.
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Starbucks Strategic Plan References Chua, A. Y., & Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management , 17 (2), 237-249. Merchant, H. (2014). Configurations of governance structure, generic strategy, and firm size. Global Strategy Journal , 4 (4), 292-309. Michelli, J. (2013). Leading the Starbucks way: 5 principles for connecting with your customers, your products and your people . McGraw Hill Professional. Starbucks Coffee Company (2015). Company Information – Starbucks Coffee Company. Starbucks Corporation (2012). "Starbucks Corporation Fiscal 2012 Annual Report." Starbucks Corporation Fiscal 2012 Annual Report . Starbucks Corporation, 30 Sept. 2012. Web. 25 Sept. 2013.
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  • Summer '19
  • Dr. Olouch
  • Starbucks Coffee Company, Seattle's Best Coffee, Coffeehouse

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