note the journey. When you do not have parking in the city, you just call ahead and tell us the location, the parking is ours and it's free ... " The average budget is VND 1 billion per month for the first 6 months and VND 1.5 billion per month for the last 6 months With an output of 2000 vehicles and an average of each car is estimated to use the service at a cost of 1,000,000 VND / per month. Only applicable for cities with Mercedes sales centersThe result is enormous, improving the quality of service Mercedes in general and the C-Class in particular to new heights Actual costs will be balanced at the end of the year Q3,Q4 In August and October there are 02 moto shows, this is the chance to promote the C CLASS car line, the cost for 02 fairs is expected about 2.5 billion Customers purchase order C CLASS car in the 02 months of the fair will be added 03 maintenance tickets free Help promote the brand image of the Mercedes line especially C CLASS 2018 and improvements in 2019
The focus of the 2018 plan is to set up a customer care center so that customers get more service than expected. This plan, as outlined above, should amount to about $ 15 billion for the first year of operation. This is a highlight for customers to have a better experience when buying and experiencing the C Class After Sale Service- New warranty policy As of January 1, 2018, Mercedes-Benz Vietnam has applied a 3-year limited warranty (unlimited mileage), applied at authorized dealers across the country for all new Mercedes models. -Benz, regardless of imported vehicles in complete units or vehicles assembled in the country. 184.108.40.206 Media and advertising media channel used by Mercedes C Class Channel Details Goals and budget Newspapers, magazines Content : Article on Vietnam Motorbike Newspaper / Vietnam Airlines Margazine / Vietnam Business Journal / Viet Nam Fashion Magazine Purpose: Confirms the premium position of Mercedes and reach potential customers The budget is estimated at VND 1 bn / 12 months for 5 magazines. Introducing the C CLASS 2018. Targeted about 30% of customers find information about C Class cars through magazine channels Television with the introduction of advertising films on the product line. According to the study, Vietnamese people, especially those with potential buyers, do not regularly watch local television channels and do not spend time watching television. The access through foreign media channels (this depends on the marketing program of the Mercedes company in Germany) Internet,website s Enhance social networking activities, create gourm buyers and experience the mercedes car to help customers communicate and share experiences and emotions. Mercedes Vietnam will organize social activities, engaging community gourp mescedes The budget is estimated at VND2 billion / 12 months and 4 events are organized (Gratitude for customers during the week of the Moto show / C Class event, C Class Charity Event, C Class Introducing Class C 2018.
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- Spring '16
- Management, Car, Mercedes, Mercedes-Benz, luxury car