For the company like Barclays, it is required for them to keep their managers andemployees motivated so that they can be more productive. Barclays will help the managerto understand the need of the theory with the help of these they can able to understand theneeds of the employees and the stakeholder to motivate them (Barclayscorporate.com.2018).The Process Theories:1.Vroom’s Expectancy Theory: this theory emphasises the process as well as on thecontent of the motivation as well. This theory aims to explain how the people choosefrom the available actions. There are three factors:Expectancy: In which a person will believe in more effort will result insuccess.Instrumentality: in which a person thinks there is connectivity among theactivity and goal.Valence: the degree to which a person appreciate the reward and the result ofsuccess. Figure: Vroom’s Expectancy TheorySource: (Woods et al. 2018)Barclay can implement the theory from the first day which is in the recruitment andselection. In which the recruitment will be on qualification as well as they will be posted inthe department where they can be perfect which will create interest among the employees.
Employees expect the response from the employer on the work which they have done. InBarclays, they anticipate the employees work. 2.Adams' Equity Theory: the equity theory states that the people will motivate ifthey are treated equitably and they expect they receive on whatever they have giventhe efforts and cost. People compare their contribution to their work, the cost oftheir actions (Xu and Payne, 2018).Figure: Adams TheorySource: (Xu and Payne, 2018)In Barclays, they treat the employees equally and provide the same amount of appreciationor incentives like the other employees has got. It has been seen that when the equity existsthe employees reduce their efforts and the quality of his work.
Limitations:Lacks Empirical Research: In the content theories, there has been a lack of research which has been done. In thesetheories, the Maslow's theory is one of the oldest on which has been followed by everyone.However, there has been less research which has been conducted in the same field (Woodset al. 2018).In the process theories, there has been lack or research which may hinder the goal ofunderstanding the motivational theories.Individual Difference:In the content theory, it has been seen that each has a different behavior and they are notalways prompted by his or her consciousness. So the theories cannot be accurate tomeasure the motivation in the organisation like Barclays (Woods et al. 2018).In the process theory, it has been applied the same as motivation can affect differently ondifferent people. So how the motivation works in the individual will be not accurate.