Considering the outside environment allows

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External elements are affecting factors outside and under no control of the company. Considering the outside environment allows businessmen to take suitable adjustments to their marketing plan to makeit more adaptable to the external environment. There are numerous criteria considered as external elements. Among them some most outstanding and important factors need to listed are current economic situation, laws, surrounding infrastructure, and customer demands.Strengths – Barriers to entry is easy and simpleHighly experienced owner operatorVery high gross marginsAbility to sell products onlineHighly visible websiteAffordability – Price of the kids wear are not overpriced thus it’s affordable Accessibility – the store covers all over the countryAvailability in clothes range and numerous choices in product lines and styles e. g. vintage boutique Offering student discounts as Kids Wear is a majority of the target market.Opens 24hours 7 days a week.Direct Consumer Communication.Weakness – Competitors can offer similar products quicklyHigh transportation costsLimited flexibility in pricingDifficult to manage numerous lines of products and big number of staffs and high cost of management.Customer satisfaction is poor unprofessional and unhelpful as limited customer service agents appointed to help a large customer base. No detail and size for kids wear, customers are getting difficult to get the right images of them as bodysizes differ. High Customer expectations Marketing, Assessment No.1Page 12v1.1, Last updated on 22/08/2019 by MM
T-1.8.1Opportunities – Continued expansion for online salesAbility to develop additional storesAcquisition of additional capitalAffiliate relations with related vendorsDevelopment of proprietary products Targeting young consumers who are very fashion cautious who will spend on fashion more. Association with celebrities to create fame and attachment to the brand.Affordability and choices to survive the recession.International expansion opportunities to increase revenue and profits.Producing and selling the products to the customers without them visiting the stores.It is a good stage for fashion designers to present their work (exclusive collections) Threats – Changes in regulations can impact the businessProducts are already being sold by major competitors – competition from other mogul (H&M or Zara etc.) who cooperates with top designers and fashion icons too. Insurance costs are continuous increasingIncrease in price inputs can cause upward pricing.There are so many brands that have the same level, and is hard to compete with all of them.Economic downturn – which can affect purchasing and spending power.Privacy Concerns - Some consumers prefer not to give any personal information out over the Internet because of fears that the information will be misused, lead to spam email or identity fraud.E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s)

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