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Nerdherd electronics sells three different sizes of

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28) NerdHerd Electronics sells three different sizes of televisions at three different prices. In this case, thecompany's pricing strategy is referred to as ________ pricing.A) product lineB) optional-productC) by-productD) product bundleE) captive-productAnswer:A
29) Computer World sells laptops separately from accessory products like docking stations, anti-virus software,and external hard drives. This is referred to as ________ pricing.B
30) Establishing prices for razor blades that must be used with a razor blade system is known as ________pricing.E
31) How do firms that use captive-product pricing make up for the low prices of their main products?C
32) Which group is most likely offered functional discounts by manufacturers?A) trade-channel members that perform sales tasksB) consumers who buy products in large quantitiesC) buyers who pay their bills before the due dateD) buyers who purchase merchandise out of seasonE) retailers that participate in advertising programsAnswer:A
33) Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonaldiscounts. This is illustrative of a ________ pricing strategy.D
34) Pricing a product based on consumers' reference prices is referred to as ________ pricing.B
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35) Consumers rely less on price to judge the quality of a product when they ________.C
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