Brad is working on the creative design for his

Info icon This preview shows pages 22–26. Sign up to view the full content.

View Full Document Right Arrow Icon
91. Brad is working on the creative design for his company's new ad campaign. This is his first major assignment. His boss reminds him that the
Image of page 22

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
ad execution style needs to: A. attract the audience's attention. B. give consumers a reason to pay attention to the ad. C. accomplish the advertiser's objectives. D. not overshadow the message. E. all of these. 92. Jennifer has worked for many years reviewing and approving print ads for his firm. She has memorized a checklist of key points to review. Which of the following would NOT be on her checklist? 93. The effectiveness of an advertising campaign: 94. Marketers __________ an advertising campaign in order to ensure that the various elements of the campaign will work in an integrated fashion and do what they are intended to do.
Image of page 23
95. Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, Jami will keep track of: A. changes in the weather. B. economic conditions. C. what rival convenience stores are doing. D. special events in the community. E. all of these. 96. Thomas had conducted a thorough pretest before the new ad campaign, so he was fairly sure the elements would work together. A lot was riding on the success of the ad campaign, so he couldn't wait until the campaign was over to see how well it did. During the campaign, he will be monitoring the sales volumes on a daily basis as part of his: 97. In the early stages of an ad campaign, the objectives are established. To determine if those objectives have been met, the marketer will: 98. The additional sales that can be attributed to an advertising campaign are known as:
Image of page 24

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 25
Image of page 26
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern