Before flying jaden researches the types of planes

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43. Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his: A. postpurchase dissonance. B. locus of control. C. reference group identification. D. attribute sets. E. all of these. 44. Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is probably concerned with __________ risk. 45. Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the
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customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'__________ risk. 46. André was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. André was addressing his __________ risk. 47. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? A. Need recognitio n B. Postpurchase evaluation C. Information search D. Situational analysis E. Evaluation of alternatives 48. When Alisa decided to buy a new computer, she considered all the brands she could recall seeing advertised. This represents Alisa's __________ set.
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49. When Maya decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but she would only consider those brands she could buy at her local electronics store. This represents Maya's __________ set. 50. Marketers particularly want their brands and products to be in consumers'__________ sets. 51. Elena is in the process of buying a new car. There are many possible cars to choose from, but she is focused on a few she would actually consider buying. These make up her __________ set. A. unive rsal B. retrieval C. immediate D. evoked E. focus 52. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with:
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