\u2022 Managers need to decide who will be in charge after they join forces \u2022 Marketing departments need to figure out how to blend product lines

• managers need to decide who will be in charge

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Managers need to decide who will be in charge after they join forces.Marketing departments need to figure out how to blend product lines, branding strategies, and advertising and sales efforts.Strategic Alliances and Joint VenturesStrategic alliance A long-term partnership between companies to jointly develop, produce, or sell productsJoint venture
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A separate legal entity established by two or more companies to pursue shared business objectives
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  • Spring '18
  • Corporation, legal entity, • S corporation, federal taxation advantages, pass-through taxation benefits

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