During the initial phase of operation our company will focus on establishing partnership with local governments nation-wide, developing model home, perfecting our craft and developing our e-commerce platform. our main competitors are the large-scale home builders, we will gained competitive advantage by collaboration with these large scale home builders our aim will not include eliminating our competitor but to work with them to find solution to one of the most tragic problem facing the nation and the world homelessness. We believed that we can realized this idea by manufacturing our own building material from reused and locally sourced material which will be re-engineer in our own facility to built our green and sustainable homes. the cost of single family homes are steadily rising in Northern Virginia, this action is due to growth in the higher paying professional and business services sector, while at the same the region continue to add job in the low-paying sectors thereby
INDUSTRY/ECONOMIC SECTOR Creating low wages, these low income can not however compete with the higher income earner in the housing industry as the median cost of single family home is approximately $400,000() our company aim is to bridge this gap by constructing home that are simple, cost effective and affordable.
EVALUATION OF THE TARGET MARKET
REFERENCES Norther Virginia Economy and housing market(2019) Retrieved from https ://nvar.com/realtors/news/re-view-magazine/article / Abrams, R(2019) Entrepreneurship-areal World Approach, 2 nd Edition, Palo Alto, CA / planning shop Homelessness and affordable housing (2019) retrieved from endhomelessness.org/ America’s affordable housing crisis is driving its homelessness crisis (2019) retrieved from fastcompany.com/America’s affordable housing crisis.
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- Summer '16