BUS
WA#3 Prompt Fall 2018.pdf

However mattel has not always been able to maintain

Info icon This preview shows pages 2–4. Sign up to view the full content.

However, Mattel has not always been able to maintain its image of child-like innocence. The corporation has had numerous complaints that it has stolen ideas for its toy lines from children who have entered its competitions. In the mid 1970’s, it was uncovered that company officials had lied in press releases and financial information to make it look like the company was continuing to grow corporately. The company has also had its share of recalls. Depending on who you ask, the number ranges from 17 to 28. And from August to September of 2007, Mattel faced the biggest recall in the company’s history. Reasons for Recall There are two separate reasons why Mattel recalled 19 million toys from August to September of 2007. The fact that both recalls occurred at the same time makes this the biggest recall in the company’s history. The first reason toys were recalled was because of faulty magnets. The design of these toys included parts with high-energy magnets, magnets normally used for industrial purposes that can easily come loose. These magnets pose a threat to young children and infants who could easily ingest the parts and have them bond together along their digestive tracts. If several magnets were swallowed, they would pull together in the stomach and rip through stomach tissue. The strength of the magnets combined with Mattel’s poor design of the toys made these products a serious hazard for young children. On its website, Mattel listed 71 models and makes of toys that were recalled because of faulty magnets. Toys affected by this problem included Polly Pockets, Batman action figures, and Barbie and her dog Tanner. Some Polly Pocket sets had been recalled as early as November of 2006. The other reason Mattel toys were recalled was because high levels of lead-based paint were found on the surface of many toys. Mattel had previously given manufacturers in China a list of eight paint suppliers that they could use, but in order to cut costs, subcontractors used unapproved suppliers. In some cases the lead content was over 180 times the legal limit. Lead-based paint is dangerous for children because elevated levels have been shown to create learning and behavioral problems, slow muscle and bone growth, hearing loss, anemia, brain damage, seizures, coma, and in extreme cases, death. There are 91 models and makes of toys that Mattel placed on recall because of harmful levels of paint. Many of the toys coated with lead-based paint were from Mattel’s Fisher- Price line. Recently, China has had numerous problems with the quality and standards of the products manufactured within the country. Pet food, toothpaste, seafood, tires, and toys are some of the products that had to be recalled from homes in the United States because of serious and possibly deadly manufacturing errors.
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

The business relationship between Mattel and China seemed to be a textbook partnership that started over 25 years ago. Mattel currently does 65 percent of its
Image of page 3
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '18
  • DIANA
  • Board of Mattel

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern