Question 27 3 out of 3 points at wainport industries

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Question 27 3 out of 3 points At WainPort Industries, the firm’s senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort? Selected Answer: implementation by command Answers: implementation by command implementation through threats implementation as consensus implementation through change implementation by expectations
Question 28 3 out of 3 points According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the “internal product”?
the strategy All of the above. Question 29 3 out of 3 points One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:
Question 30 3 out of 3 points Assume a customer planning to purchase a Wii U gaming console made this statement: “Given the expense and all the hype about the new Wii U, it ought to be the best gaming console ever made.” What type of expectation does this customer have about the Wii U?
Question 31 3 out of 3 points
In service offerings, the core product is typically composed of three interrelated dimensions. What are these dimensions? Selected Answer: people, processes, and physical evidence Answers: people, technology, and facilities people, processes, and physical evidence processes, employees, and facilities customers, employees, and processes reputation, operations, and quality

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