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19 explain the process of perception perception is a

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19.Explain the process of perception.ORGANIZATIONAL PSYCHOLOGY6
1. Receiving Stimuli:The first process in the perception is the presence of stimuli. The stimuli arereceived from the various sources. Through the five organs. It is a physiological aspect of perceptionprocess. Stimuli may be external to us (such as sound waves) and inside us (such as energy generation bymuscles).23. Selection of stimuli depends on various internal and external factors. Explain them.2. Selection of Stimuli:After receiving the stimuli or data, some are selected. Others are screened out.Two types of factors affect selection of stimuli for processing: external and internal factors. Externalfactors relate to stimuli such as intensity of stimuli, its size, movement, repetition, etc. Internal factors,relate to the perceiver such as his/her age, learning, interest, etc. Normally, he will select the objectswhich interest him and will avoid that for which he is indifferent. This is also called 'selective perception'.A. External factors:Perception is a selective process. As we cannot assimilate all of the informationcoming in, we select a certain amount of information from the total outside information some of thefactors areColour and contrast:Although a color print or television generally captures greater attentionthan one in black and white, it loses impact when seen in the context of other coloradvertisements. The principle of contrast suggests that, in a full-color context, a black and whiteadvertisement is more likely to be noticed. Color perception involves subjective judgments.While fluorescent colors may gain attention, they may also cause irritation. Some products seemto have very limited ranges of acceptable color. Our perception of body cleanliness traditionallydemands white or pastel color, although new soap products in brown and green are gainingacceptance today. Shampoos, on the other hand, have always come in deep and varied colors.Size large sizes tend to attract greater attention than small, but the ratio of size increase toattention gained is not a simple one. The larger an object is, the greater any enlargement mustStrictly for Private Circulation-Nikitha Dutt Shruthi Bekal Mithun KumarORGANIZATIONAL PSYCHOLOGY7
be to be perceived. The amount of size increase needed for its perception is proportionatelyrelated to the initial size of the stimulus.

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Nikitha Dutt Shruthi Bekal Mithun Kumar

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