Managers need to be encouraged to motivate their employees to achieve the

Managers need to be encouraged to motivate their

This preview shows page 41 - 43 out of 66 pages.

Managers need to be encouraged to motivate their employees to achieve the company's goals. If the budget permits, the most effective program will reward individuals and teams for changing their behavior as well as managers for driving a change in employee behavior. For example, managers may be given a goal of X behavior change for their department and earn an award each quarter the goal is achieved. The manager may also receive an award for achieving X% behavior change over the previous quarter or year. Entrepreneurs should thank the team in personal ways, by writing thank you notes (sending a copy of the note to appropriate senior management) or posting a thank you on a "recognition bulletin board" in a highly trafficked area. Proper communication is critical to the incentive program's success.
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42 Managers must effectively convey what employees need to do, generate excitement and interest in the program, and sustain interest. The following are a number of ways managers can instill and retain interest for incentive programs in employees. ? Use a Teaser Before the program is officially announced, managers should consider distributing an invitation or displaying a poster that hints at what's to come and that piques employee interest in the program. ? Hold a Kickoff Rally It's ideal to announce an employee program in a group setting where employees can build on one another's excitement. Rallies can be held for all company employees or for individual departments; field office locations can be video- or teleconferenced. Management should convey the importance of the program and demonstrate its support. The program structure should be outlined and excitement generated about reward opportunities. Add any fun and "hoopla" the budget will allow food, decorations, music, banners, and so on. ? Write an Announcement Piece Managers may want to write an announcement piece that explains the program, goals, and how employees earn rewards. This generates excitement about reward opportunities. Managers should utilize formats ranging from a high-impact, four-color brochure to a letter. These announcement pieces can be distributed at the kickoff rally. ? Post Ongoing Reminders of Program These reminders may include posters, dimensional items (mugs, mouse pads, notepads), brochures, newsletters, progress reports, memos, emails, postings on the company intranet, announcements at department meetings, lunches and breakfasts, and posting on the company bulletin board. ? Recognize Performance At the end of the program, managers should congratulate and thank those who have achieved or exceeded the company's goals. A permanent symbol, such as a certificate or plaque, of employees who have achieved the desired performance will sustain recognition of those who have shown top commitment. The entrepreneur should feature the top achievers in the company newsletter and company internet and recognize them at the next all- company meeting.
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