is an international American company that produces cell phones personal

Is an international american company that produces

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Apple Inc. is an international American company that produces cell phones, personal computers, computer software and consumer electronic products. The well-known products of Apple include: the Macintosh line of computers, the iPod, the iPhone and the iPad. The soft- ware of Apple consist on the Mac OS X operating system, iWork suite of productivity soft- ware, Final Cut Studio, Logic Studio a music production tool’s suite, iOS; a mobile operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, Aper- ture; a professional photography package, AirPlay, Airprint, etc (Business Insider, 2013). Apple Company was developed on 1 st April, 1976 by the co-founders named Steve Jobs and Steve Wozniak in Cupertino, California. The first 30 years of the company was named Apple Computer Inc. but later on January 9, 2007, the word “Computer” has removed (Business Insider, 2013). They introduced Apple I computer in 1976 which was a failure but in 1980, they launched Apple II which was successful. The IPO offered by the company in 1980 (Datamonitor, 2006). The purpose of this assignment is to critically analyze the context within which the company operates by analyzing the external and internal environment. In order to achieve this different analytical tools and models will be applied. Then the objectives and strategy of Ap- ple will be identified and evaluated. There will be examples of the implementation of the strategy at the end. 2. External Environment The external factors can be evaluated using PEST because PEST analysis is valuable strategic tool for identifying the business positions, size, growth, feasible route for operations and to classifying the market development and decline (Kotler, n.d.). 2.1. Basic Characteristics of the Environment - market definition, size, growth and share Apple is defined as the leading digital asset management company and global smart phone provider. It is the only one who generates and runs both soft-wares and hard-wares. It allows consumers to buy and share contents (applications, music and movies) via Apple de- vices (iPad, iPhone, Mac and iPod) by an exclusive selling media platform called iTunes (Digital Marketing, 2011). In 2015, Apple’s CEO (Tim Cook) identified the enterprise market as a "major growth vector" for the company, with $25 billion in revenue — up 40% over the same period last year. Apple has been aggressively pushing into the enterprise market, partnering up with the likes of old-school tech giants like Cisco and IBM to make the iPhone, iPad, and Mac a lot friendlier to a workplace market (Business insider, 2015). Moreover, the Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 per cent compared to 38 per cent in the year-ago quarter. International sales accounted for 62 per cent of the quarter’s revenue (Apple, 2015).
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MBA500_Industry Analysis Paper 5 Figure 1: iPhone Quarterly Sales Over Time Apple continued to find success with its larger screened iPhone 6 Plus. It shipped a
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