fame. Viral marketing is today’s version of word of mouth. People forward videos, stories, and links to their friends and family. Sometimes, friends and family then send out to their circles, who send to their circles, and every once in a while, the spread of the content gets out of hand, and what started as a mom showing off her post-baby abs becomes the top news around the country or world. Companies large and small create content and work to spread it. Sometimes, it conveys a positive message that has been carefully developed by brand managers, and other times, external groups grab a hold of some aspect of controversy, and the PR nightmare begins for a company. The mouse is quicker and more powerful than the mouth ever was. Strengths: Possibility to reach large audience at minimal cost. Weaknesses: Campaigns don’t always work and can damage brand.
One key expense to add to the marketing budget is associated with enhancing a/an ordering system. One key expense to add to the marketing budget is associated with about new online ordering. The Small Business Administration (SBA) defines small business differently from most Americans. Depending on the type of company, it can have up to 1,500 employees and sales of up to $21.5 million to be considered “small.” With many entrepreneurs in MBA programs, let’s look at how marketing can work for really small business Our definition of small business can include an online sales site with you as its employee-owner, a local restaurant with 60 seats, or a consulting company with two or three consultants. Because the businesses are small, they will not have millions or even tens of thousands of dollars for the marketing effort. Other than Internet-only entities, these companies usually serve specific local markets and have no need for national or even regional campaigns. Just because these businesses are small and have limited resources and narrow service areas, it doesn’t mean that marketing is out of reach. It simply means that the playbook for successful marketing is a little different. Local Connections on line communica
Taking out an ad in a weekly bulletin at a house of worship or the monthly newsletter for a homeowners’ association can get your name out to a group or consumers who require your services. Joining local trade associations or chambers of commerce can get you in touch with other businesses and often local consumers who are looking for your service or product. Sponsoring an
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- Spring '14