19 the political and legal environment is a

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19.The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets. FALSEPolitical/legal forces and the level of technology are two of the uncontrollable aspects of the foreign environment along with economic forces, competitive forces, structure of distribution, geography and infrastructure, and cultural forces.20.In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. TRUEIn a broad sense, the uncontrollable elements constitute the culture; the difficulty facing themarketer in adjusting to the culture lies in recognizing its impact.21.In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.
TRUEIn dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions or evaluating the potential of a market, because judgments are derived from experience that is the result of acculturation in the home country.22.John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. TRUEThe SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one’s own company, culture, or country know best how to do things. 23.The self-reference criterion is closely related to ethnocentrism. TRUEThe self-reference criterion is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one’s own company, culture, or country know best how to do things.24.Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam’s self-reference criterion has just saved him from making a cultural blunder. FALSEWhen faced with a problem in another culture, our tendency is to react instinctively and refer to our SRC for a solution. Our reaction, however, is based on meanings, values, symbols, and behavior relevant to our own culture and usually different from those of the foreign culture. Such decisions are often not good ones.25.To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. FALSETo avoid errors in business decisions, the knowledgeable marketer will conduct a cross-cultural analysis that isolates the SRC influences and maintain vigilance regarding ethnocentrism.

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