something new and better. One important reason the product life cycle is adequate in health care is because the structure of the industry. There are different stages of the product life cycle just as there are different stages in the health care industry. This why product life cycle is important because it assist the industry with breaking down the marketing outcome. Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort. The limiting life span of health care products are continually to advance with new medication and technology. As technology improve health care market also improves things. One example of the limiting life span of health care products is pharmaceutical products. According to (Okoye,2015) once a medication hits the market its already into the maturity. Okoye explained when the medication is in the growth stage the public becomes aware of the product by word of the mouth which increase the sells. Another example is medical equipment. According to (Okoye,2015) Technology is changing which includes healthcare product. Particular product may appear to be outdate. Healthcare officials perceive these product to be no longer effectively accommodate the appropriate care for patients, such as wheelchairs and other medical devices. References: Fortenberry, J. L., & Fortenberry, J. L. (2010). Health care marketing: tools and techniques . Sudbury, MA: Jones and Bartlett .
Okoye, A., & Okoye, A. (2016, November 11). The 4 Stages of Product Life Cycle Example In Healthcare. Retrieved April 06, 2017, from - cycle-relates-healthcare/
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