P 240 which of the following statements about

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81. (p. 240) Which of the following statements about developing copy for radio advertising is true? The radio script contains two columns. On the left side are descriptions of any sound effects that will be used. The copy must be intrusive to get past the fact that radio is used so often as background noise. Time of day has nothing to do with whether someone listens to an ad. AACSB: Analytic Bloom's: Understand Difficulty: Hard Learning Objective: 09-03 Outline how great copy is created in electronic ads. Topic: Creating Great Copy in Electronic Media
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