One of the top 10 trendsetters in australia

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one of the top 10 trendsetters in Australia ("Celebrities who won our hearts", 2015) with over 10M followers on instagram. As a result, Miranda is a more influential spokesperson for Oroton to expand its global awareness, and will enable the brand to enjoy a much higher level of perceived value in terms of exceptionality and fashion sense. Besides, if the Australian Special Collection can be “favorite” by Miranda, these products will have greater chance to become must-have items to many fashion followers as Miranda has a high media exposure rate in both the red carpet and street snaps.
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6. Conclusion To realise the marketing objectives, which combine both long-term and short-term, this report provides three alternative strategies to demonstrate how to develop the high-level marketing strategies for Oroton. After a series rationale evaluation, at last, alternative 1, which focuses on selling luxuries products to the tourism market in Australia, becomes the optimal one for Oroton to achieve those objectives. Then, based on the specific target customer segmentation of tourism, a new marketing mix is proposed to help accomplish the strategy. For the product section, Australian Special Collection is developed as a distinctive product line to attract international tourists. Next, in the pricing part, skimming strategy can be applied to the Australian Special Collection. When comes to the place element, airport retail stores, special areas in each flagship store, and global online retailers are proposed as new channels for Oroton to elevate its business performance in international market. In terms of promotion, Oroton is firstly suggested to cooperate with famous online travel bloggers to publicize the Australian Special Collection as “must-buy” items of Australia; secondly, the brand is advised to find a new brand image spokesperson, Miranda Kerr for the reason that she is more influential among the international customers and will help Oroton increase brand exposure in the world wide. All these tactics are matched with the optimal strategy and will help Oroton build up a new brand image and enhance brand awareness. Overall, striving to enlarge the brand influences among the international visitors is an efficient way for Oroton to become a well-deserved Australian national luxury brand.
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7. Reference Lists Celebrities who won our hearts. (2015). NewsComAu. Retrieved 20 October 2016, from http://www.news.com.au/entertainment/nice-guys-and-glamour-girls-are- australias-most-popular-celebrities-lead-by-hugh-jackman-and-kylie/news-story/0cd2 a660475585179c67f9dd25dc0f97 Freathy, P. & O'Connell, F. (2012). Spending time, spending money: passenger segmentation in an international airport. The International Review Of Retail, Distribution And Consumer Research, 22(4), 397-416. http://dx.doi.org /10.1080/09593969.2012.690778 10 Most Popular Models in the World. (2015). Themost10.com. Retrieved 20 October 2016, from http://www.themost10.com/popular-models-in-the-world/
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