Companies begin using this to sell their products Oreo You can still dunk in

Companies begin using this to sell their products

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Companies begin using this to sell their products Oreo: “You can still dunk in the dark” (Twitter) - Successful, many retweets Hyundai: “We can’t fix the black out but check out our team video ad!” (Twitter) - Unsuccessful, few retweets Reliable Relationships Reliable, consistent content that you will be interested in and will be worthwhile just like a reliable relationship should be HONESTY McDonald’s: Answers their questions (Ex. “Is your ice cream real dairy?”) Responsiveness: Rewards Can establish awareness and loyalty Can build a sense of community Can move to quickly get new information out Have you ever read the comments section in a user-input thread? People are more likely to complain than to praise
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Can backfire if responses are seen to be inauthentic, too similar to advertising or marketese Targeting (Know thy audience) Conversations, bonding How can it work for not-for-profit? Eighty Twenty and the Immigration Council of Ireland created fake Tinder profiles to bring awareness to adults in general about sex trafficking Why Tinder?
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