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Topic 04 26 reference groups 120 what is limited

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Topic: 04-26 Reference Groups120.What is limited problem solving and how is impulse buying related to limitedproblem solving?Limited problem solving occurs during a purchase decision that calls for, at most, amoderate amount of effort and time. Customers engage in this type of buyingprocess when they have had some prior experience with the product or serviceand the perceived risk is moderate. Limited problem solving usually relies on pastexperience more than on external information. For some people even a carpurchase could require limited effort. A common type of limited problem solving isimpulse buying, a buying decision made by customers on the spot when they seethe merchandise. Some purchases require even less thought. Habitual decisionmaking describes a purchase decision process in which consumers engage withlittle conscious effort.Blooms: UnderstandDifficulty: MediumGrewal - Chapter 04 #120Learning Objective: 04-04 Explain how involvement influences the consumer buying decision process.Topic: 04-33 Limited Problem Solving
Chapter 4SummaryCategory#ofQuestionsAccessibility: Keyboard Navigation99Blooms: Apply54Blooms: Remember48Blooms: Understand18Difficulty: Easy43Difficulty: Hard54Difficulty: Medium23Grewal - Chapter 04124Learning Objective: 04-01 Describe the steps in the consumer buying decision process.4Learning Objective: 04-02 Identify what determines how much time consumerswill spend searching for information before buying a product or service.63Learning Objective: 04-03 Summarize how psychological; social; and situationalfactors influence consumers buying behaviour.36Learning Objective: 04-04 Explain how involvement influences the consumer buying decision process.17Topic: 04-02 Functional Needs2Topic: 04-03 Psychological Needs2Topic: 04-05 Internal Search for Information4Topic: 04-06 External Search for Information4Topic: 04-07 Factors Affecting Consumers Search Processes19Topic: 04-08 Step 3: Alternative Evaluation7Topic: 04-09 Compensatory3Topic: 04-10 Noncompensatory3Topic: 04-11 Decision Heuristics9Topic: 04-12 Step 4: Purchase Decision5Topic: 04-14 Customer Satisfaction1Topic: 04-15 Postpurchase Cognitive Dissonance5Topic: 04-16 Customer Loyalty1Topic: 04-17 Undesirable Consumer Behaviour2Topic: 04-19 Motives13Topic: 04-20 Attitude14Topic: 04-21 Perception2Topic: 04-22 Learning2Topic: 04-26 Reference Groups4Topic: 04-30 Shopping Situation1Topic: 04-32 Extended Problem Solving5Topic: 04-33 Limited Problem Solving12
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Term
Spring
Professor
PaulAraujo
Tags
Marketing, Personal life

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